Annual Reports
GoDaddy Inc.'s annual reports contain management's most considered account of the business. These are the sections, passages and visual pages worth opening in the originals preserved in Sources.
GoDaddy Inc. — FY2025 Annual Report (Form 10-K) — FY2025 (year ended Dec 31, 2025)
Management's fullest account of the AI-first "Entrepreneur's Wheel" pivot, the domains franchise, and the two-segment economics behind $4.95B of revenue. · Open the full document →
Item 1. Business — Overview — p. 7 · Read the full section →
The one-paragraph self-definition: a 20.4M-customer one-stop shop for entrepreneurs, now organized around the Identity/Presence/Commerce "Entrepreneur's Wheel."
How GoDaddy defines itself and its 20.4M-customer base.
GoDaddy is a global leader serving a large market of entrepreneurs, developing and delivering easy-to-use solutions as a onestop shop provider, backed by proactive, informed and personalized guidance. […] Our 20.4 million customers are passionate and determined to transform their ideas into something meaningful.
p. 7 · Read in context →
Our Solutions and Experiences — Domains — p. 15 · Read the full section →
Domains are the front door and the scale moat: global #1 with ~21% of all registered domains and a 94% attach across the customer base.
Global leader in domain registration: ~81M domains, ~21% share, ~94% of customers attach.
We are the global leader in domain name registration, with approximately 81 million domains under management as of December 31, 2025. Based on information reported in VeriSign's most recent Domain Name Industry Brief, this represented approximately 21% of the approximately 387 million domain names registered worldwide as of December 31, 2025. As of December 31, 2025, approximately 94% of our customers purchased a domain from us.
p. 17 · Read in context →
Our Opportunity and Advantages — p. 21 · Read the full section →
The economic engine in management's words — ~85% retention, bookings ahead of revenue, and 2M+ customers spending over $500/year.
The recurring-revenue model: $4.95B revenue, $5.40B bookings, ~85% retention, 2M+ high-spend customers.
In 2025, we generated $4,951.1 million of revenue, up 8.3% from $4,573.2 million in 2024, and we generated $5,400.0 million in total bookings, up 7.2% from $5,038.8 million in 2024. […] In each of the five years ended December 31, 2025, our customer retention rate was approximately 85%, with the exception of the year ended December 31, 2024 when the retention rate was approximately 84% due to divestitures, migrations and end of life of certain products as part of our efforts to streamline brands outside of the GoDaddy platform. […] in 2025, we had over 2.0 million customers who each spent more than $500 a year on our product offerings.
p. 23 · Read in context →
Item 1A. Risk Factors — Evolving technologies, including AI, may reduce demand — p. 48 · Read the full section →
The existential question for the franchise: whether AI agents and shifting internet habits erode demand for domains and websites.
Item 1A. Risk Factors — Substantial reliance on AWS — p. 60 · Read the full section →
A concrete single-vendor dependency: the integrated platform runs largely on AWS, so an AWS outage is a GoDaddy outage.
Much of the cloud platform is provisioned through AWS, exposing GoDaddy to AWS service interruptions.
A substantial portion of our cloud infrastructure is provisioned through AWS, which hosts several of our products and our integrated platform. Our customers need to be able to access our platform at any time, without interruption or degradation of performance. AWS runs its own platform that we access, and we are, therefore, vulnerable to service interruptions at AWS.
p. 60 · Read in context →
Item 1A. Risk Factors — Registry and ICANN fees — p. 81 · Read the full section →
The domains economics sit atop fees set by VeriSign and ICANN — a cost base GoDaddy does not control.
Per-registration fees charged by registries (VeriSign) and ICANN feed directly into operating results.
Each registry typically imposes a fee in association with the registration of a domain name. For example, VeriSign, the registry for .com and .net, has a current annual list prices of $10.26 and $11.66 for .com and .net registrations, respectively, and ICANN charges $0.20 for most domain names registered in the gTLDs within its purview.
p. 81 · Read in context →
Item 7. MD&A — Results of Operations — p. 117 · Read the full section →
The consolidated P&L and where 2025's 8.3% growth came from — A&C subscriptions plus domain and aftermarket gains in Core.
Revenue drivers: A&C +14.3% on subscription adoption; Core +4.9% on domains and aftermarket.
Total revenue increased 8.3%, due to the increases in our A&C and Core revenues, as described below:
A&C. The $236.0 million, or 14.3%, increase in A&C revenue for the year ended December 31, 2025 was due to continued customer adoption of our subscription-based products.
Core. The $141.9 million, or 4.9%, increase in Core revenue for the year ended December 31, 2025 was driven by $104.6 million growth in domain registration and add-on revenues and $53.2 million growth in aftermarket revenue.
p. 119 · Read in context →
Item 7. MD&A — Segment Results of Operations — p. 125 · Read the full section →
The margin story the segments tell: high-margin A&C (~45%) is the growth engine while larger Core (~33%) is the cash base.
A&C segment EBITDA +15.9% (45.4% margin) — the higher-margin growth engine.
The $117.6 million, or 15.9%, increase in A&C Segment EBITDA for the year ended December 31, 2025 was attributed to a $236.0 million increase in revenue as described above.
p. 125 · Read in context →
Core segment EBITDA +8.4% (33.0% margin) — the larger, steadier cash base.
The $78.6 million, or 8.4%, increase in Core Segment EBITDA for the year ended December 31, 2025 was attributed to a $141.9 million increase in revenue as described above.
p. 126 · Read in context →
Item 7. MD&A — Critical Accounting Policies: Revenue Recognition — p. 130 · Read the full section →
The policy that defines the model: cash is collected upfront but domain revenue is recognized ratably, creating the bookings-vs-revenue and deferred-revenue dynamics.
Domain revenue is recognized ratably over the registration term — the source of GoDaddy's deferred-revenue balance.
Revenue is recognized when control of a promised good or service (product) is transferred to the customer, in an amount reflecting the consideration we expect to be entitled to in exchange for such product. […] Domain registration and renewal revenue is recognized ratably over the registration period as the customer simultaneously receives and consumes the benefits over the contract term.
p. 130 · Read in context →
GoDaddy Inc. — FY2021 Annual Report (Form 10-K) — FY2021 (year ended Dec 31, 2021)
A pre-AI baseline: before Airo and the A&C/Core segments, the business was framed around product lines (Domains, Hosting & Presence, Business Applications, Connected Commerce). · Open the full document →
Item 1. Business — Overview — p. 7 · Read the full section →
Shows the strategy reset — 2021's "everyday entrepreneurs" and connected-commerce framing predates the 2025 Entrepreneur's-Wheel and AI-agent language.
The 2021 self-description: 21.2M "everyday entrepreneurs," identity/presence/connected commerce — no AI or Airo yet.
GoDaddy is a global leader in serving a large market of everyday entrepreneurs, delivering simple, easy-to-use products, and outcome-driven, personalized guidance to small businesses, individuals, organizations, developers, designers and domain investors. […] We champion everyday entrepreneurs by empowering them with sage guidance set in seamlessly intuitive experiences to create and protect their digital identity, establish and maintain a ubiquitous presence online and participate in the world of connected commerce. […] Our 21.2 million customers are passionate, everyday entrepreneurs with vibrant ideas, who are determined to make their way in the world and to transform their ideas into something meaningful.
p. 7 · Read in context →
More annual reports
GoDaddy Inc. — FY2024 Annual Report (Form 10-K) — FY2024 · 197 pages · The immediate prior year: A&C/Core segments established, revenue $4.57B, retention dipped to ~84% on divestitures. · Open →
GoDaddy Inc. — FY2023 Annual Report (Form 10-K) — FY2023 · 224 pages · First full year under the redefined Applications & Commerce / Core Platform segment structure. · Open →
GoDaddy Inc. — FY2022 Annual Report (Form 10-K) — FY2022 · 211 pages · The transition year toward the current segment reporting and the profitable-growth restructuring. · Open →